Mobile - Plastic free July

Take the Pledge and say NO to single-use plastic bottles

For your chance to win 1 of 100 BRITA Active water filter bottles*

At BRITA, we’re committed to promoting sustainable, eco-friendly practices and lifestyles. That's why we're inviting you to help us celebrate Plastic Free July!

The issue is that single use plastic items, many of which are only used for a few minutes before being thrown away, can last a lifetime in landfill, end up in rivers or oceans and endangering wildlife. For example, an everyday single-use plastic water bottle takes, on average, 450 years to biodegrade. That’s why we should all do as much as we can to reduce our plastic footprint for a cleaner environment.

Globe by the water

BRITA’S vision is to change the way people drink water sustainably

BRITA is collaborating with Plastic Free July urging Aussies to start ditching single-use plastic water bottles this July.

Plastic Free July is a global movement that helps millions of people be part of the solution to plastic pollution – so we can have cleaner streets, oceans, and beautiful communities.

We believe that even the smallest act is an important step in the right direction; ensuring that the impact of our actions on the environment, people and society is a positive one, today, and in the future.  

Girl holding bottles

End that bottled water habit

Bottled water, whether grabbed on the go or bought in bulk is expensive and physically takes up a lot of space. Did you know that over 1 million Australian households depend on bottled water as their primary source of in-home drinking water?**

It’s easy to turn your tap water into great tasting freshly filtered water by using a BRITA Jug.

BRITA filters reduce impurities found in tap water, such as chlorine and metals, so you can enjoy pure-tasting water that tastes As Good As the bottled stuff!^

  • 1 BRITA filter replaces the need for 100 single-use (1 litre) plastic bottles.
  • Let BRITA help you make a small change that feels good and tastes good.

Be kind to the environment

BRITA is proud to have launched a recycling solution for its MAXTRA+ filters. Through the BRITA MAXTRA+ Filters Recycling Program, you can send your used MAXTRA+ filters to TerraCycle, where they will be given a second life.

Discover more

Plastic Free July founder, Rebecca Prince-Ruiz


Avoiding single-use bottled drinks and switching to reusables, like a BRITA jug, is a great way to start changes at home to reduce plastic waste. Together, we can make a real difference!

Looking for more ways to get involved?

Whether you’re a beginner looking for a few single-use plastics to avoid, or someone well on their way to a plastic-free life, the Plastic Free Foundation has shared with us some ideas to inspire you at home, work, school, and within the community. Find out more. 

Take the #FilterforGood pledge and you could win 1 of 100 BRITA Active water filter bottles!*

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In 25 words or less, complete the sentence: I will commit to reducing single-use plastic this July ...*

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