Touching water

Small changes, Big Impact

Small acts towards the right direction

At BRITA, we believe that even the smallest act is an important step towards the right direction; ensuring that the impact of our actions on the environment, people and society is a positive one. We are passionate about educating people about the growing amount of plastic waste in the world's oceans and motivating them to change their behaviour.


Global Responsibility

We know that we have a responsibility to reduce our impact on the environment today, for future generations to come.  BRITA’s goal and commitment is that by 2025 we will replace over 6.5 billion water bottles and prevent 1 million tonnes of CO2 through our products. But we know we need to do more to protect our planet, so we are focusing on 4 key pillars:

  1. Materials: Our products help prevent waste and emissions. To further improve their positive impact, we will reduce our dependency on virgin plastics and decrease the footprint of our products.
  2. Packaging: Packaging waste is a global problem. We will reduce our footprint by using less packaging, replacing virgin plastic, and using more sustainable materials.
  3. Reuse & recycling: Our priority is reusing materials in our products and ensuring high-quality recycling over lesser forms of disposal. We want our product materials to live a valuable second life.
  4. Emissions: Reducing our company carbon footprint is a key contribution to help fight climate change.

Our ongoing commitment to sustainability

To show our ongoing commitment to sustainability, BRITA has partnered with some influential and well-respected brands for a cleaner, more sustainable future.




In Australia, we have partnered with Terracycle to find ways to recycle the BRITA MAXTRA+ filters. With TerraCycle, our filters are 100% recyclable. Find out how to recycle your filters here.

BRITA Sustainable packaging

Australian Packaging Covenant Organisation (APCO)

BRITA Australia is a member of the Australian Packaging Covenant Organisation, a not-for-profit organisation that supports us with packaging initiatives to ensure we are as sustainable as possible.

BRITA Environmental Protection

Clean Up Australia

BRITA Australia is a proud Gold Business Supporter of Clean Up Australia day and annually participate in plogging events to help clean-up local parks for a cleaner environment for our community.

BRITA Corporate Responsibility

Whale and Dolphin Conservation (WDC)

Globally, BRITA passionately support the Whale and Dolphin Conservation (WDC), the world's largest NGO for the protection of whales and dolphins.

By reducing plastic waste and recycling as much as possible, we can all help to preserve Australia and the global environment for future generations.