Our core competence lies in water optimisation, and water is the basis of our business. This means we are shaping one of the most important markets of the future.
Water is our element
Our core competence lies in water optimisation, and water is the basis of our business. This means we are shaping one of the most important markets of the future.
At BRITA, we are directly involved in filtering, optimising and individualising this vital resource. We help people improve their water quality for personal use. Our mission statement perfectly sums it up: We offer to everybody the best possible drinking water experience according to their individual expectations.
At BRITA we are…
A family-owned business
Experts in water optimisation and individualisation
Passionate and sustainable
Compliance - an integral part of BRITA's Corporate Culture
BRITA Code of Conduct and Whistleblower System
Compliance is a key component of our entrepreneurial thinking and actions. Our rules of conduct protect our employees, our company and our customers and partners.
To underline the importance of this principle, we have described our attitude to legal requirements and ethical issues in more detail in our Code of Conduct. The Code of Conduct serves as a guideline in our dealings with each other and, of course, in our business transactions. This naturally includes our suppliers.
Our Compliance System is supplemented by a Whistleblower System. Employees, business partners and third parties can report irregular behaviour at any time.
If you would like to learn more about our Whistleblower System or if you would like to give us information about irregular conduct at BRITA, you can find all the necessary details via the link below:
Communication and collaboration are essential on the BRITA Campus – across all departments and country lines. Everything revolves around the individual and what he or she can contribute to our unique community.
Our corporate culture
Communication and collaboration are essential on the BRITA Campus – across all departments and country lines. Everything revolves around the individual and what he or she can contribute to our unique community.
At BRITA, we are committed to staying on the right track for a successful future. That’s why we are committed to our BRITA Self-Image, which defines who we are and what we want to do, is the foundation of all our working relationships.
While we are proud of our achievements, we believe we can always do better. Our BRITA 2020 – Conquer New Waters corporate strategy outlines our targets in terms of diversification, acceleration and entrepreneurship. We want to grow, pick up speed and promote a culture of entrepreneurship and BRITA 2020 provides a roadmap of how to do so while preserving our identity. We encourage all our employees to work together and learn from each other. For instance, by taking advantage of the numerous onsite networking opportunities hosted on the BRITA Campus.
Our values
We know that certain values have contributed to our company’s success as much as our business strategies have.
Our values
We know that certain values have contributed to our company’s success as much as our business strategies have. These values have left an indelible mark on BRITA’s character. And are fundamentally important to us. They are:
Latitude
Willingness to accept responsibility for one's own actions
Trust
Team spirit
Respect
Openness
We all strive to live by these strong values in our daily work. After all, we know they will continue to shape our identity in future and will remain critical to our success.
Everyone counts
We can satisfy our ambitions if we join forces – with every single employee – and do our utmost in striving for our common goals. We are aware that energy, professionalism, initiative, and creativity are valuable human resources that cannot be exhausted infinitely.
Everyone counts
We can satisfy our ambitions if we join forces – with every single employee – and do our utmost in striving for our common goals. We are aware that energy, professionalism, initiative, and creativity are valuable human resources that cannot be exhausted infinitely.
We feel bound to utilising water responsibly, and we endeavour to utilise our human resources conscientiously to the same degree. We are responsible for our employees, they are the base of our success. Only by selective cultivation of skills and by showing our appreciation is it possible to place such high demands on them.
Being market leader
Once we decide to manufacture and market a product or a service, we aim to become market leader in that particular segment. This means we strive to become no. 1 in the world in terms of market share. We will only settle for less in certain regions or market segments if doing so serves our company’s overall goals. Ultimately, we want to offer our sustainable solutions to as many people as we can reach.
Awards of excellence
Great Place to Work Certified - 2022
Honouring BRITA Australia's company culture by Great Place to Work® Australia
German Innovation Award – 2021
BRITA has been rewarded with the German Innovation Award 2021 in the categories household appliances and design thinking for the drinking water service "HEIMATWASSER".
Red Dot Award - 2016
In 2016, a jury of international design experts honoured the new BRITA fill&enjoy Fun water filter jug with the reputable Red Dot Award.
Brands of the Century - 2016
BRITA was inducted into the 2016 Brands of the Century ranking by the Deutsche Standards publishing house, proving BRITA’s strong foothold in the industry.
Vending Awards - 2016
An accolade of environmental excellence, BRITA received the Vending Award 2016 for our on-going commitment to sustainable business practises.
iF DESIGN AWARD - 2014
The BRITA fill&go water bottle was honoured with the prestigious iF DESIGN AWARD in the category ‘Product Design’ in February 2014.
Inside BRITA
The BRITA success story
Inside BRITA
Markus Hankammer, CEO BRITA Group
Ideally, we will have realised our vision when we celebrate our 100th anniversary in 2066. People will have grown accustomed to getting the right water for their individual needs from BRITA.
