Today‘s world is overflowing with influences, choices, and distractions. Being true to yourself? Harder than ever. But what if being true to ourselves was the simplest secret to happiness and feeling truly alive?
Our message: it’s time to stop pretending – and start living what truly makes us feel alive.
Being ourselves isn’t always easy.
Many young Australians face pressures in digital and social realms, where they don’t show their true selves. Social pressure, fear of rejection and low self-confidence create a cycle of conformity – amplified by social media and unrealistic expectations.*
But what if being true to ourselves was the simplest secret to happiness and feeling truly alive? At BRITA, we believe it’s time to empower ourselves to experience these genuine Alive moments!
Our Motto: Drink better. Do better. To feel alive as never before.
Drink better. Do better.
A promise that goes beyond hydration – it’s about fuelling a life that feels alive as never before in every aspect. We want to motivate people to listen to their true needs while being authentic and genuine. Because authenticity is the key to personal well-being and to a better, more sustainable world for everyone. So, let’s raise a glass full of the meaningful and take a big sip into the future of a better you and a better world.
Balanced
Energy starts from within. BRITA helps you stay clear and focused on what truly matters. Being well hydrated means being good to yourself – because with the best hydration, you become the best version of yourself. Thinking clearly and focusing on what truly matters brings out the authentic, genuine you.
Active
BRITA keeps you fit and hydrated for everything life throws at you. Hydration is the key to unlocking your full potential – fuel your body, refresh your mind and keep moving forward. Start sipping your way to an active life fuelled by the high of hydration at its best.
Green
Sustainability begins with small choices that make a big impact. BRITA helps you take care of the planet’s health while staying refreshed. Every refill, every bottle saved, every mindful sip brings us one step closer to a cleaner future. Discover the feeling of sustainable hydration and make plastic bottles history.
Together
Life is best when shared. BRITA creates moments that bring people closer – because connection starts with the little things, like raising a glass together. We enable experiences that connect you with others. Let’s raise a glass to togetherness. Because every sip of life is better when shared.
We are on a mission to bring more Alive moments to the world.
At BRITA, we believe every sip can do more – not just for our bodies, but for a better tomorrow. We want to encourage people to keep returning to what truly does them good – physically and mentally.
And we’re not doing this with smart hydration solutions alone – or by ourselves. We’re working with sustainable partners, live experiences and sponsorships that help us make space for more authenticity, aliveness and well-being in everyday life.
We’re just getting started. But every small step counts. So, here’s to tomorrow – and to a life that feels more alive than ever before.