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BRITA MICE Competition Terms and Conditions

View the official competition Terms and Conditions, covering entry rules, eligibility and prize information.

BRITA MICE 2026

Game of Skill Competition's Terms and Conditions

  1. Information on how to enter and the prize(s) form part of these Terms and Conditions. By entering this promotion, all entrants will be deemed to have accepted and agreed to be bound by these Terms and Conditions.  
  2. The Promoter is BRITA Water Filters Systems Distributors Pty Ltd (ABN 33 058 740 757) of Suite B, Level 3, 1 Innovation Road, Macquarie Park, 2113 NSW (“the Promoter”). 
  3. Entry is only open to Australian residents who:
    a. are aged 18 years old or over; and
    b. attend the Melbourne International Coffee Expo (“MICE”) 2026 at the Melbourne Convention & Exhibition Centre.
  4. Employees of the Promoter and agencies associated with this promotion are ineligible to enter the competition, as are their immediate families. Immediate family means any of the following: spouse, ex-spouse, de-facto spouse, child or step-child (whether natural or by adoption), parent, step-parent, grandparent, step-grandparent, uncle, aunt, niece, nephew, brother, sister, step-brother, step-sister or 1st cousin. 
  5. Entries into the promotion open at 10:00am on 26th March 2025 and close at 5:00pm AEDT 28th March 2026 (“Promotional Period”). After this date, no further entries to the promotion will be permitted.
  6. To enter, individuals must complete the following steps during the Promotional Period: 
    a. Visit either:
        i.  the Coffee Works Express (CWE) Stand No. D02; or
        ii. the Bombora Coffee + Water Supplies Stand No. G06;
    b. Scan the QR code and follow the prompts to the entry page; 
    c. Input the requested details including but not limited to their first name, last name, telephone number, email address and company;  
    d. Complete the promotional sentence in 25 words of less: “Tell us why water quality matters in coffee" (“Promotional Sentence”); and then 
    e. Submit the fully completed entry form.  
  7. Only one (1) entry is permitted per person at each stand.  
  8. Incomplete or indecipherable entries will be deemed invalid.
  9. The Promoter reserves the right, at any time, to verify the validity of entries and entrants (including an entrant’s identity, age and place of residence) and reserves the right, in its sole discretion, to disqualify any individual who the Promoter has reason to believe has breached any of these Terms and Conditions, tampered with the entry process or engaged in any unlawful or other improper misconduct calculated to jeopardise fair and proper conduct of the promotion. Errors and omissions may be accepted at the Promoter's discretion. Failure by the Promoter to enforce any of its rights at any stage does not constitute a waiver of those rights. The Promoter's legal rights to recover damages or other compensation from such an offender are reserved.  
  10. If there is a dispute as to the identity of an entrant, the Promoter reserves the right, in its sole discretion, to determine the identity of the entrant. 
  11. Entries will be divided into two (2) groups according to which stand they visited to enter into the promotion. There will be separate judging for the entries received at each stand. Each judging will take place at the Promoter’s address on 30th March 2026 at 2:00pm AEDT. The judges may select additional reserve entries which they determine to be the next best, and record them in order, in case of an invalid entry or ineligible entrant. 
  12. This is a game of skill. Chance plays no part in determining the winners. Each entry will be individually judged based on originality, literary and creative merit of the answer provided to the Promotional Sentence. 
  13. The Promoter reserves the right to disqualify any entrant submitting or entry which, in the opinion of the Promoter, includes objectionable content, including but not limited to profanity, nudity, potentially insulting, scandalous, inflammatory or defamatory images or language.  
  14. The Promoter’s decision is final and no correspondence will be entered into.  
  15. The best valid entry received from each stand, as determined by the judges, will win a BRITA Glass Jug and a 12 pack of the MAXTRA PRO Pure Performance Filters valued at $247.95.
  16. The winners will be notified in writing by email within ten (10) business days of the judging date.  The winners must respond to this email within seven (7) business days of the email being sent in order to be a valid winner. If the winners do not respond within the specified timeframe, their prize will be forfeited and be awarded to a reserve winner. For clarity, the reserve winner will also have seven (7) business days to respond to the email else, they will forfeit their prize.
  17. All entries must be an independent creation by the entrant and free of any claims that they infringe any third party rights. Entries must not have been published previously and/or have been used to win prizes in any other competitions.  
  18. The total prize pool value for this promotion is AU$495.90.
  19. Entrants agree that they are fully responsible for any materials they submit via the promotion including but not limited to comments, recordings and images (“Content”). The Promoter shall not be liable in any way for such Content to the full extent permitted by law. The Promoter may remove or decline to publish any Content without notice for any reason whatsoever. Entrants warrant and agree that: 
    a. they will not submit any Content that is unlawful or fraudulent, or that the Promoter may deem in breach of any intellectual property, privacy, publicity or other rights, defamatory, obscene, derogatory, pornographic, sexually inappropriate, violent, abusive, harassing, threatening, objectionable with respect to race, religion, origin or gender, not suitable for children aged under 15, or otherwise unsuitable for publication;  
    b. their Content shall not contain viruses or cause injury or harm to any person or entity;  
    c. they will obtain prior consent from any person or from the owner(s) of any property that appears in their Content;  
    d. the Content is the original literary work of the entrant that does not infringe the rights of any third party or they will obtain full prior consent from any person who has jointly created or has any rights in the Content to the uses contemplated by these Terms and Conditions, and the Content does not infringe the rights of any third party; 
    e. they consent to any use of the Content which may otherwise infringe the Content creator’s/creators’ moral rights pursuant to the Copyright Act 1968 (Cth) and warrant that they have the full authority to grant these rights; and 
    f. they will comply with all applicable laws and regulations, including without limitation, those governing copyright, content, defamation, privacy, publicity and the access or use of others' computer or communication systems. 
    Without limiting any other terms herein, the entrant agrees to indemnify the Promoter for any breach of the above terms. 
  20. As a condition of entering this promotion, each entrant licenses and grants the Promoter, its affiliates and sub-licensees a non-exclusive, royalty-free, perpetual, worldwide, irrevocable, and sub-licensable right to use, reproduce, modify, adapt, publish and display their entry (which shall include Content) for any purpose, including but not limited to future promotional, marketing or publicity purposes, in any media, without compensation, restriction on use, attribution or liability. 
  21. The Promoter reserves the right to withdraw or amend the promotion as necessary due to circumstances outside its control or if this promotion is interfered in any way.  
  22. The prize or any unused portion of the prize is non-transferable and non-redeemable for cash.  
  23. In the event that, for any reason whatsoever, a winner does not take or claim their prize (or an element of the prize) at the time stipulated by the Promoter, then that prize (or that element of the prize will be forfeited) by the winner and cash will not be awarded in lieu of that prize (or element of that prize).  
  24. If any prize (or part of any prize) is unavailable, the Promoter reserves the right to substitute the prize (or part of that prize) with a prize of equal value and/or specification at their discretion.  
  25. Entrants consent to the Promoter using their name, likeness, image and/or voice in the event they are a winner (including photograph, film and/or recording of the same) in any media for an unlimited period without remuneration for the purpose of promoting this promotion (including any outcome), and promoting any products manufactured, distributed and/or supplied by the Promoter. 
  26. If this promotion is interfered with in any way or is not capable of being conducted as reasonably anticipated due to any reason beyond the reasonable control of the Promoter, including but not limited to technical difficulties, unauthorised intervention or fraud, the Promoter reserves the right, in its sole discretion, to the fullest extent permitted by law (a) to disqualify any entrant; or (b) to modify, suspend, terminate or cancel the promotion, as appropriate. Any changes to the promotion will be notified to entrants as soon as possible by the Promoter.
  27. Nothing in these Terms and Conditions limits, excludes or modifies or purports to limit, exclude or modify the statutory consumer guarantees as provided under the Competition and Consumer Act (Cth), as well as any other implied warranties under the ASIC Act (Cth) or similar consumer protection laws in the States and Territories of Australia (“Non-Excludable Guarantees”). Except for any liability that cannot by law be excluded, including the Non-Excludable Guarantees, the Promoter (including its respective officers, employees and agents) excludes all liability (including negligence), for any personal injury; or any loss or damage (including loss of opportunity); whether direct, indirect, special or consequential, arising in any way out of the promotion. 
  28. Except for any liability that cannot by law be excluded, including the Non-Excludable Guarantees, the Promoter (including its respective officers, employees and agents) is not responsible for and excludes all liability (including negligence), for any personal injury; or any loss or damage (including loss of opportunity); whether direct, indirect, special or consequential, arising in any way out of: a) any technical difficulties or equipment malfunction (whether or not under the Promoter’s control); (b) any theft, unauthorised access or third party interference; (c) any entry or prize claim that is late, lost, altered, damaged or misdirected (whether or not after their receipt by the Promoter) due to any reason beyond the reasonable control of the Promoter; (d) any variation in prize value to that stated in these Terms and Conditions; (e) if the MICE 2026 is delayed, postponed or cancelled for any reason beyond the reasonable control of the Promoter; (f) any tax liability incurred by a winner or entrant; or (g) use/taking of the prize. 
  29. The Promoter collects personal information ("PI") in order to conduct the promotion and may, for this purpose, disclose such PI to third parties, including but not limited to agents, contractors, service providers and prize suppliers. Entry is conditional on providing this PI. The Promoter will also use and handle PI as set out in its Privacy Policy, which can be viewed at https://www.brita.com.au/privacy-policy.  In addition to any use that may be outlined in the Promoter’s Privacy Policy, the Promoter may, for an indefinite period, unless otherwise advised, use the PI for promotional, marketing, publicity, research and profiling purposes, including sending electronic messages or telephoning the entrant. The Privacy Policy also contains information about how entrants may opt out, access, update or correct their PI, how entrants may complain about a breach of the Australian Privacy Principles or any other applicable law and how those complaints will be dealt with. All entries become the property of the Promoter. Unless otherwise indicated by the Promoter, the Promoter may disclose PI to entities outside of Australia (for a list of the countries, see the Promoter’s Privacy Policy), and cannot guarantee that any overseas recipient will not breach the Australian Privacy Principles.  By entering the promotion entrants consent to the overseas transfer on these terms as permitted by the Australian Privacy Principles and agree that the Promoter is not liable in this regard.