1. What personal data do we collect from you?
Personal data is any information about a specific or identifiable natural person that you communicate to us and that is generated or collected by us. This includes:
Registration data: You can register your product with us. When you open a customer account with us, you can store your name, job title, company details, postal address, email address, telephone/mobile number (optional) and country there.
Order data: When you order items from us, the content data provided by you and about you is processed (such as the information from your order, delivery and billing address, telephone number, email address, payment methods, delivery arrangements, order information, and in the case of professional consumers also the company name and SAP customer number).
Other content data: When you use other services or functions on our website, such as when using forms or when you register to receive newsletters, content data entered by you and about you is processed, together with the information you provide.
Usage data: We set up usage profiles about your use of our website using a pseudonym, which we use to track how our website is used. In addition, your click behaviour when you receive newsletters is evaluated and stored in user profiles; this data is not combined with the pseudonymised usage profiles described in the sentence above or with your customer account.
Server log data: When you use our websites, data (such as the date and time of your visit, the pages visited and data files requested, the type and version of the web browser you use, the type and operating system of the end device you use as well as your IP address) is temporarily saved in a protocol file.
2. For what purpose, on what legal basis and how long do we process your personal data?
2.1 Product registration / Customer account
If you register a product you have purchased, then we collect and use your data in order to set up and manage your customer account and to process future orders.
This data is deleted if the customer account is terminated. If it is not possible to delete it for legal reasons, the data concerned is then blocked instead. Please note that we may store the data about the orders that can be viewed in your customer account for a longer period (see 2.2).
2.2 Your orders
We process your order data for the processing of your order and for the delivery of the items ordered.
This data is deleted if it is no longer required for performance of the contract (including customer service and warranties), unless we are obliged to store it by law, e.g. due to duties of retention under commercial or tax law.
2.3 Your enquiries
When you contact us with an enquiry using a contact form, by email or a service telephone, we process the information you provided therein to answer your enquiry and, when you use the online contact form the IP address and date/time of the enquiry, to prevent the misuse of the contact form.
2.4 Taking part in competitions
If you enter one of our competitions, then we use your details in order to carry out the competition, in particular also to inform entrants about a win and, where applicable, send a prize.
Your data may also be used for marketing purposes and where required by law.
2.5 Advertising and product development (usage data, newsletters etc.)
We may use your personal data and/or any anonymous statistical information created from it in order to inform you about our products and services with regard to water dispensers, water filters and accessories, and to send you offers and special promotions (advertising), or to improve our offers and services (product improvements, customer analyses).
2.6 Anonymised usage data
We use anonymised or aggregated data obtained using analytical tools to track the surfing behaviour of every visitor and thereby improve the design of our website and our range of products in general.
2.7 Direct Marketing
Data collected at registration is processed (the data shown as compulsory fields is absolutely essential to receive the newsletters; data identified as voluntary is only used to make contact with you more personal and for the selection of the information displayed).
We will contact you by email or phone with information and offers for BRITA products and services customised to you personally and your interests or use. We may monitor and record phone calls for quality control or staff training purposes and other purposes related to the purpose for your call. We will let you know at the time of the call if a call is to be recorded.
We may also contact you by written advertising sent by post.
You can also send us some of your information voluntarily within the scope of lead ads (request forms, such as on Facebook, Instagram or LinkedIn).
You may object in full or in part at any time to the creation of pseudonymised data, the use of your personal data for purposes of advertising and product development, and to being contacted in a specific form as a result, or where applicable, withdraw any consent given. Please use the relevant functions provided for you (e.g. the unsubscribe function in your personal customer account) or send a communication to that effect in writing (keyword: data protection) or by email to the contact addresses stated under section 8.
You can unsubscribe from receiving any direct marketing material at any time by using the unsubscribe function in our electronic messages or contacting our privacy officer using the details below.
2.8 For the provision of this website and performance of the services
The processing of server log data is necessary for the provision of this website and the performance of services for technical reasons and subsequently to ensure system security.
The server log data is subsequently analysed on an anonymous basis, where necessary for statistical purposes, and to improve the quality of our Internet presence. The server log data is not linked in any way to your personal data or with other sources of personal data.
3. Sharing of data
3.1 Sharing of data with data processing companies
We sometimes use service providers, subject to compliance with the statutory requirements, by means of commissioned processing, i.e. based on a contract on our behalf, according to our instructions and under our control.
In particular, data processing companies are
- technical service providers that we use to provide the website, e.g. service providers for software maintenance, data centre operations and hosting;
- technical service providers that we use to provide functionalities, e.g. technically essential cookies;
- service providers that carry out order processing for us;
- service providers for the practical implementation of advertising and marketing, e.g. call centres for telephone contact, printers and letter shops for shipment by post (also including the shipment of analytical test-strips for water hardness), service providers for sending emails.
In such cases, we remain responsible for the data processing; the sharing and processing of personal data to and from our data processing companies is based on the relevant legal basis that permits us to process data.
3.2 Data transmission to third parties
3.2.1 Payment service providers
In order to process your orders, we share payment information with payment service providers that carry out the payments processes associated with the orders.
3.2.2 Other service providers within the BRITA Group
Some accounts are managed for accounting purposes by companies affiliated to BRITA Water Filter Systems Distributors Pty Ltd.
3.2.3 Local sales companies
When you send us an enquiry, we may transfer your contact data to a BRITA Group company based in your country or a distributor appointed to sell our products for us if they are better able to help you with your concerns based on the actual circumstances (e.g. language knowledge, specialisation in a specific product).
3.2.4 Logistics companies
We share your address with logistics service providers for shipment purposes.
3.2.5 Overseas transfer
4. Cookies and web analysis
Most browsers are set up so that they accept cookies as standard. You can, however, set up your browser so that it accepts only certain cookies or none at all. It should be noted, that not all functionalities of our website may work if cookies are deactivated on our website via your browser settings. Via your browser settings you can delete cookies already saved in your browser or display the length of time they are saved. Furthermore, it is also possible to set up your browser so that it notifies you before cookies are saved. Since different browsers can vary in their functions, we ask you to use the relevant help menu of your browser to review the various configuration options.
If you wish to have a comprehensive overview of all third-party access to your browser, we recommend that you install a specially-developed plug-in for this purpose.
4.1 What are cookies
To make our website as user-friendly as possible and to increase the relevance of our advertising for visitors to our website, we and our partners use so-called “cookies”. Cookies are small data files that are placed on the visitor's device. They allow us to provide information over a certain period and identify the visitor's computer. This also takes place in part by using so-called tracking pixels that are not placed on a visitor's hard drive, but may be helpful in identifying the computer in the same way as with a cookie. The term “cookie” below includes both cookies in the technical sense as well as tracking pixels and similar technical methods.
4.2 What cookies do we use?
On this website we use two categories of cookies: (1) Technically essential cookies, without which the functionality of our website would be limited, and (2) optional analytical, security, targeting or advertising cookies that generally originate from third-party providers. For more information, see the “Cookie settings” section above.
4.3 How do I deactivate Cookies?
You can deactivate the analytical, security, targeting and advertising cookies conveniently in our cookie settings. You can also prohibit the use of any cookies by adjusting the settings for cookies in your browser accordingly. Nonetheless, we would point out that in this case it would inhibit the functionality of our website if technically essential cookies are also blocked.
To go directly to the preference manager, please click here .
We use links to our other Internet presences on third-party websites and services, e.g. on social media channels such as Facebook, Twitter or YouTube. These third parties are solely responsible for data processing by such other service providers on their websites; their respective privacy policies apply.
We and our service providers take technical and organisational security precautions in order to safeguard your personal data managed by us against accidental or intentional manipulation, loss and destruction, or against access by unauthorised persons. Our data processing systems and security measures are constantly being improved to meet the latest technical developments.
When your personal data is transmitted to us, encryption takes place via a Secure Socket Layer (SSL). Personal data that is exchanged between you and us or another company of the BRITA Group is transmitted via encrypted connections that conform to the current state of technology.
Of course, our employees and the service providers that we engage are committed to confidentiality.
7. Your rights to information, rectification, blocking or deletionIn principle, every natural person whose personal data we process has the following rights in relation to us (i.e. depending on the relevant conditions):
- If you have any questions on the processing of your personal data by BRITA Water Filter Systems Distributors Pty Ltd, we will be happy to provide you with information about personal data stored about you at any time free of charge.
- You have a right to the rectification of incorrect data and to have incomplete data completed.
- You have a right to the blocking / restriction of processing or to the deletion of your personal data that is no longer required or that is stored based on legal obligations.
- You have a right to the portability of your data in a structured, commonly used and machine-readable format, if you have provided the data to us based on a consent or a contract between you and us.
- If you have given your consent to data processing, then you can withdraw this at any time with future effect, i.e. the lawfulness of the data processing remains unaffected up to the time of withdrawal. Once you have withdrawn your consent, you may not be able to use our services any longer.
Please contact the address stated under section 7 with your concerns. We reserve the right to verify your identity in order to prevent your personal data from being disclosed to unauthorised persons.
You also have the right to submit a complaint to a supervisory authority for data protection.
8 Privacy Officer
If you need to reach us regarding our use of your data for direct marketing (as described in Section 2.6.2 above), please contact us at https://www.brita.com.au .
Version dated December 2022