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why filter water


Our tap water may not be as good as we may like it to be.  Our nation's river, catchment and reservoir systems are under dire stress due to drought, climatic changes and alarming levels of salinity. In the absence of national drinking water quality and safety standards, quality varies widely. While the water emanating from the treatment plants generally conforms with applicable quality guidelines, the water then passes through hundreds of kilometres of ageing pipes  before it reaches the kitchen tap. En route to the home there are many factors that may impair the taste, smell, clarity or quality. So we can no longer take our drinking water for granted.

Contamination can occur through industrial and agricultural chemicals and other environmental waste. En route from the treatment plant to your tap, the water may absorb impurities. The use of chlorine as a disinfectant not only causes a pungent taste and smell, but there is growing concern about the long-term health implications. The CSIRO, in a study with BRITA, found that home plumbing is often a source of excessive levels of lead.

All these factors affect the hygienic quality, as well as the taste, odour and clarity of the water you drink and use in food and beverage preparation.

Home filtration is no longer an indulgence - today it is a necessity. The Brita Filter Systems ensure that you and your family can enjoy, and have confidence in, the water you consume.

Please click on the following links to view our
current TV Ads

BRITA Filter Jug TVC (15 Second)

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Windows Media version (975KB)

BRITA Filter On Tap TVC (15 Second)

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Windows Media version (1006KB)