BRITA pioneered the filter jug concept which has been enthusiastically adopted by millions of households around the world as the most effective, convenient and value-for-money system for filtering tap water at the point-of-use.

Now BRITA is proud to annouce "MAXTRA" - the new generation in water filtration

With the unique MAXTRA 4-Step Filtration your tap water will become refreshing and enjoyable. Plus, cleaner, clearer, great tasting water will contribute to your wellbeing! It is the smart way to enjoy filtered water, and so easy to use. Do it the new BRITA way and follow us into the next generation of water filtration.

Fill, Filter, Enjoy

Easy

Simply fill from the tap. The water passes through the MAXTRA filter cartridge and in minutes you have cleaner, clearer great tasting water.

Convenient

Keep your filter jug in the fridge or on the counter-top as you prefer. No buying, carrying or storing of bottled water anymore!

Economical

At less than 8 cents a litre, it is a fraction of the cost of bottled water.

MAXTRA 4-Step Filtration - How it works

Step 1
Pre-Filtration: The water flows through a fine mesh filter.

Step 2
Ion Exchange Filtration: The ion exchange resin reduces the heavy metals, including lead and copper, as well as the carbonate hardness that causes limescale build-up in kettles and affects the taste and aroma of tea or coffee.

Step 3
Activated Carbon Filtration: The granulated activated carbon significantly reduces substances that affect the taste and odour of your tap water, such as chlorine, certain pesticides and organic impurities.

Step 4
Final Filtration: Fine mesh particle filter.

MAXTRA FlowControl

The MAXTRA FlowControl ensures a consistent flow rate through the cartridge and optimises the contact times between water and filtration media for superior performance.