BRITA Philosophy
Our BRITA Philosophy summarises our mission and vision, our identity and our shared core values. Together, they embody our North Star which we follow – our long-term value framework for everything we do.
Our Identity
Wir sind BRITA. A global family. Commited to creating a positive and sustainable impact in the world of water.
Our Vision
We will change the way people drink water sustainably.
Our Mission
We offer to everybody the best drinking water experience according to their individual expectations.
Our 7 core values
Thinking in Generations, Trust and Respect, Diversity, Personal Development, Result-orientation, Agility, Accountability
Our compliance system
BRITA Code of Conduct and Whistleblower System
We are committed to fair cooperation. Compliance with rules and laws is a matter of course for us. This way, we protect the company and our employees, as well as everyone who works with us. Our approach to legal requirements and ethical issues is described in more detail in our Code of Conduct. It is binding for our dealings with each other, and forms the basis for all our business activities.
To prevent or respond appropriately to violations of laws, of our Code of Conduct, or of internal policies, we offer employees and external parties various ways to contact us – anonymously if they wish.
Further information on the Whistleblower System is available for download here.
Awards of excellence
Great Place to Work Certified - 2023
Honouring BRITA Australia's company culture by Great Place to Work® Australia
Brands of the Century - 2016
BRITA was inducted into the 2016 Brands of the Century ranking by the Deutsche Standards publishing house, proving BRITA’s strong foothold in the industry.
Related downloads
Sustainability Report 2021/22
(PDF, 26.61 MB) Code of Conduct
(PDF, 1.87 MB) Whistleblower System
(PDF, 131.93 KB) 
