Our tap water, while generally safe to drink, may not meet our expectations, particularly as to taste.  Our nation's river, catchment and reservoir systems are under dire stress due to drought, climatic changes and alarming levels of salinity.  In the absence of national drinking water quality and safety standards, quality varies widely.  While the water emanating from the treatment plants generally conforms to applicable quality guidelines, the water then passes through hundreds of kilometers of ageing pipes before it reaches the kitchen tap.  Enroute to the home there are many factors that may impair the taste, smell, clarity or quality.  So we can no longer take our drinking water for granted.

Contamination of groundwater can occur through industrial and agricultural chemicals and other environmental waste.  The use of chlorine as a disinfectant not only causes a pungent taste and smell, but there is growing concern about the long-term health implications of the by-products, such as trihalomethanes, from this disinfection treatment.

Even the home-plumbing system may affect drinking water quality.  The CSIRO, in a study with BRITA, found that home plumbing is often a source of excessive levels of lead.

All these factors affect the hygienic quality, as well as the taste, odour and clarity of the water you drink and use in food and beverage preparation.

Home filtration is no longer an indulgence - today it is a necessity.  The BRITA Filter Systems ensure that you and your family can enjoy and have confidence in the water you consume.